Taylor Swift fans in the U.S. are finding it cheaper to fly to Europe for her concerts due to the high cost of resale tickets in the U.S., with some fans paying thousands of dollars domestically. European countries like Germany have laws capping resale prices, reducing ticket costs. Companies like Tixologi and Seat Unique are turning to AI and blockchain technology to prevent ticket scalping, using dynamic pricing and measures to secure resale tickets. AI may also help in marketing events and targeting fans directly.
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